Digital & Print Design | Product Photography | Video Editing
TWELVElittle is a modern diaper bag company that designs its products with purpose to assist parents through every milestone.
While at Twelvelittle, I worked with the small in-house team to make and deliver creative assets for our new releases.
Every launch was accompanied by a catalog that would be shared with buyers and different media channels. I made sure the images were color-corrected and consistent. While spotlighting our lifestyle images.
I kept the style consistent throughout our launch and implemented the same images for our ads.
2022 Digital Catalog for Buyers
Targeted ads for our Fall/ Winter Peek-A-Boo Collection
Re-branded Youtube channel to be consistent with our brand colors. I made the thumbnail style clean and easy to replicate, so every member of our team could work on the thumbnails.
On occasion I would make graphics for our social media chanels: Above is the 2022 Year of the Tiger Launch.
Print Assets
I often worked with the copywriter to make our holiday cards. Below is my favorite example.
A major part of my job was creating the hangtags for every new product. Although the style was similar from hangtag to hangtag, we added a fun touch by adding patterns. These patterns corresponded with the fabric lining of the product.
Edited Images
My photo editing responsibilities depended on our image style. For our lifestyle images, I often needed to clean up the image so the background did not distract from the product. Sometimes, color correcting was needed.
For product images, I often needed to color correct or alter the product to reflect the actualized product being sold. Below are a couple of examples.
Video Editing
There were two main video categories I edited:
Sneak peek videos- Giving people a little preview of new colors and styles for the upcoming season. (such as the video below)
Packing Videos- giving people a detailed look into the features and functionality of the bags.