Digital & Print Design | Product Photography | Video Editing
TWELVElittle is a modern diaper bag company that designs its products with purpose to assist parents through every milestone.
As part of the in-house creative team, I developed and delivered visual assets for new product launches across print and digital platforms.
Each launch included a buyer-facing catalog distributed to retailers and media outlets. I color-corrected and standardized imagery to ensure brand consistency, while highlighting lifestyle photography that reinforced the brand’s modern, functional aesthetic.
Visual direction was maintained across catalogs, advertising, and promotional materials to create a cohesive launch presence.
2022 Digital Catalog for Buyers
Targeted ads for our Fall/ Winter Peek-A-Boo Collection
Re-branded Youtube channel to be consistent with our brand colors. I made the thumbnail style clean and easy to replicate, so every member of our team could work on the thumbnails.
On occasion I would make graphics for our social media chanels: Above is the 2022 Year of the Tiger Launch.
Print Assets
I often worked with the copywriter to make our holiday cards. Below is my favorite example.
A major part of my job was creating the hangtags for every new product. Although the style was similar from hangtag to hangtag, we added a fun touch by adding patterns. These patterns corresponded with the fabric lining of the product.
Edited Images
My photo editing responsibilities depended on our image style. For our lifestyle images, I often needed to clean up the image so the background did not distract from the product. Sometimes, color correcting was needed.
For product images, I often needed to color correct or alter the product to reflect the actualized product being sold. Below are a couple of examples.
Video Editing
There were two main video categories I edited:
Sneak peek videos- Giving people a little preview of new colors and styles for the upcoming season. (such as the video below)
Packing Videos- giving people a detailed look into the features and functionality of the bags.