Layout | Packaging| Re-design
Label re-design for Joe T. Garcias salsa picante line. The family-owned Mexican restaurant is known for its incredible outdoor garden. While the old labels were illustrative with muted colors, this re-design focuses on the restaurant's tropical and most popular aspect with the vibrant colors and use of their label mascot, the bird.
To make the label more interesting, the colors were changed to a set of vibrant primary colors rather than the old label's muted red, green, and cream. Pictures of the birds were used rather than illustrated to bring a modern touch. The final touch was to add the flavor as a label on the jar cap. This way, it makes the regular brass jar lid look more inviting.
